We expect four or five companies to have very large audiences with more than 300million users in the next five years. That's our goal and we don't expect to be alone. "There really hasn't been a company that's just focused on the mobile and built its audience around that. Our success milestone is to get to 100million people that have used Shazam, but that's still only two per cent of the market. "We're growing with the iPhone and 15million people on the iPhone is a reasonable proportion, but there are 4.5billion mobile phones in the world today, as opposed to 1.7billion PCs. "It's true we had tremendous support from Apple, particularly in North America," Fisher says. Around the same time Shazam became profitable, and the user base started growing exponentially. We want to create a very seamless experience for the consumer, so Shazam becomes the entry point."Īlthough Shazam as a company has been around for 10 years (it started as a text service), the turning point came with the release of the first iPhone app in 2008. "There's no company that completes the whole music experience. If they want to create a radio station or listen to the music via a stream, they can go directly from the tag results page to their Last.fm or Pandora account. "People can take advantage of their Pandora and Last.fm accounts to use Shazam to discover music. In fact, it's just announced Encore's integration with both services. However, Fisher insists Shazam isn't trying to compete with Pandora or Last.fm. We present the strongest correlation, which means that the recommendations tend to be very accurate around a particular genre of music." "We've seen very high usage of the recommendations engine, and we do collaborative filtering, so if you and I both tagged the same track, there's a correlation between all the other songs we've identified. "A lot of people think of us just as a music recognition service, but actually our strategy is to help people discover a song they like, be able to buy the song and share that experience via Twitter and Facebook. When you tag a song, Shazam now determines where you are and tells you if that artist is playing concerts in your area (or in a radius of 25 miles) and gives you the chance to buy tickets directly through the app. Encore, which is available for a one-off payment of £2.99, comes with a new design, unlimited tagging, faster performance and a range of extra features such as music search and geolocation ticketing.
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